Toolsie AI
Brand, Web
Brand, Web
Brand, Web
Year
2026
Client
Toolsie
Service
Brand, Web
Year
2026
Client
Toolsie
Service
Brand, Web
Year
2026
Client
Toolsie
Service
Brand, Web
My work on Toolsie involved a comprehensive creative overhaul, where I functioned as the sole architect for both the brand’s visual identity and its digital interface. Tasked with making AI feel "human-friendly," I developed everything from the versatile octopus mascot to a high-energy web experience designed to help users manage the "messy" parts of life.
My work on Toolsie involved a comprehensive creative overhaul, where I functioned as the sole architect for both the brand’s visual identity and its digital interface. Tasked with making AI feel "human-friendly," I developed everything from the versatile octopus mascot to a high-energy web experience designed to help users manage the "messy" parts of life.
My work on Toolsie involved a comprehensive creative overhaul, where I functioned as the sole architect for both the brand’s visual identity and its digital interface. Tasked with making AI feel "human-friendly," I developed everything from the versatile octopus mascot to a high-energy web experience designed to help users manage the "messy" parts of life.
© Toolsie AI
© Toolsie AI
© Toolsie AI
The Challenge
There is a stigma associated with Artificial Intelligence that is cold, technical, and overwhelming to the average person. The biggest challenge was to break down this barrier, making software a "calm mind" companion. I had to create a system that was like a friendly companion yet provided high-level organization for different aspects of health, work, and relationships.
The Solution
I developed a personality-led identity centered on a multi-expressive octopus mascot that serves as a responsive, empathetic face for the technology. Moving away from sterile tech aesthetics, I utilized a vibrant palette—including bold purples, electric greens, and deep blues—to inject energy into the brand. This visual system was integrated into a "Toolbox" web architecture where I structured AI utilities into practical, everyday categories like "Money" and "DIY". This combination of a playful mascot and a highly organized UI successfully reframed Toolsie as an essential, accessible utility, proving that personality-driven design can significantly enhance the accessibility and perceived value of a complex AI product.
The Challenge
There is a stigma associated with Artificial Intelligence that is cold, technical, and overwhelming to the average person. The biggest challenge was to break down this barrier, making software a "calm mind" companion. I had to create a system that was like a friendly companion yet provided high-level organization for different aspects of health, work, and relationships.
The Solution
I developed a personality-led identity centered on a multi-expressive octopus mascot that serves as a responsive, empathetic face for the technology. Moving away from sterile tech aesthetics, I utilized a vibrant palette—including bold purples, electric greens, and deep blues—to inject energy into the brand. This visual system was integrated into a "Toolbox" web architecture where I structured AI utilities into practical, everyday categories like "Money" and "DIY". This combination of a playful mascot and a highly organized UI successfully reframed Toolsie as an essential, accessible utility, proving that personality-driven design can significantly enhance the accessibility and perceived value of a complex AI product.
The Challenge
There is a stigma associated with Artificial Intelligence that is cold, technical, and overwhelming to the average person. The biggest challenge was to break down this barrier, making software a "calm mind" companion. I had to create a system that was like a friendly companion yet provided high-level organization for different aspects of health, work, and relationships.
The Solution
I developed a personality-led identity centered on a multi-expressive octopus mascot that serves as a responsive, empathetic face for the technology. Moving away from sterile tech aesthetics, I utilized a vibrant palette—including bold purples, electric greens, and deep blues—to inject energy into the brand. This visual system was integrated into a "Toolbox" web architecture where I structured AI utilities into practical, everyday categories like "Money" and "DIY". This combination of a playful mascot and a highly organized UI successfully reframed Toolsie as an essential, accessible utility, proving that personality-driven design can significantly enhance the accessibility and perceived value of a complex AI product.
Seanergy
Joan Pendergrass
Seanergy
Joan Pendergrass
Seanergy
Joan Pendergrass