Swaptek
Brand, Web Dev
Brand, Web Dev
Brand, Web Dev
Year
'25
Client
Swaptek
Service
Brand, UI/UX
Year
'25
Client
Swaptek
Service
Brand, UI/UX
Year
'25
Client
Swaptek
Service
Brand, UI/UX
Swaptek is a Ghanaian e-commerce and trade-in platform bridging the gap between affordability and premium tech. As Lead Digital Designer, I handled the end-to-end brand identity, UI/UX design, and prototyping to create a secure, streamlined marketplace for certified refurbished devices.
Swaptek is a Ghanaian e-commerce and trade-in platform bridging the gap between affordability and premium tech. As Lead Digital Designer, I handled the end-to-end brand identity, UI/UX design, and prototyping to create a secure, streamlined marketplace for certified refurbished devices.
Swaptek is a Ghanaian e-commerce and trade-in platform bridging the gap between affordability and premium tech. As Lead Digital Designer, I handled the end-to-end brand identity, UI/UX design, and prototyping to create a secure, streamlined marketplace for certified refurbished devices.
© Swaptek
© Swaptek
© Swaptek
The Challenge
The refurbished tech market often struggles with a lack of trust. Users frequently worry about the quality of devices, hidden defects, and complicated trade-in processes. My challenge was to create a platform that felt as premium and trustworthy as buying something brand new. It also needed to clearly explain the value of the "Swap" feature in a way that felt easy for the user.
The Solution
Simplified Navigation: Clear "Buy, Swap, Sell" pillars for instant orientation.
Radical Transparency: Clear condition ratings and battery health specs to build buyer confidence.
Localized Logistics: Integrated "Proxy Pick Up" and station selection to solve local delivery trust gaps.
Energetic Branding: A lime-on-dark palette that makes "refurbished" feel premium and modern.
Key Takeaways
By prioritizing spec-level transparency and localized logistics over visual fluff, I transformed the "second-hand" tech experience into a premium, eco-conscious marketplace tailored for the Ghanaian user.
The Challenge
The refurbished tech market often struggles with a lack of trust. Users frequently worry about the quality of devices, hidden defects, and complicated trade-in processes. My challenge was to create a platform that felt as premium and trustworthy as buying something brand new. It also needed to clearly explain the value of the "Swap" feature in a way that felt easy for the user.
The Solution
Simplified Navigation: Clear "Buy, Swap, Sell" pillars for instant orientation.
Radical Transparency: Clear condition ratings and battery health specs to build buyer confidence.
Localized Logistics: Integrated "Proxy Pick Up" and station selection to solve local delivery trust gaps.
Energetic Branding: A lime-on-dark palette that makes "refurbished" feel premium and modern.
Key Takeaways
By prioritizing spec-level transparency and localized logistics over visual fluff, I transformed the "second-hand" tech experience into a premium, eco-conscious marketplace tailored for the Ghanaian user.
The Challenge
The refurbished tech market often struggles with a lack of trust. Users frequently worry about the quality of devices, hidden defects, and complicated trade-in processes. My challenge was to create a platform that felt as premium and trustworthy as buying something brand new. It also needed to clearly explain the value of the "Swap" feature in a way that felt easy for the user.
The Solution
Simplified Navigation: Clear "Buy, Swap, Sell" pillars for instant orientation.
Radical Transparency: Clear condition ratings and battery health specs to build buyer confidence.
Localized Logistics: Integrated "Proxy Pick Up" and station selection to solve local delivery trust gaps.
Energetic Branding: A lime-on-dark palette that makes "refurbished" feel premium and modern.
Key Takeaways
By prioritizing spec-level transparency and localized logistics over visual fluff, I transformed the "second-hand" tech experience into a premium, eco-conscious marketplace tailored for the Ghanaian user.
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