Joan Pendergrass
Web Dev
Web Dev
Web Dev
Year
'25
Client
Joan Pendergrass
Service
Web Dev
Year
'25
Client
Joan Pendergrass
Service
Web Dev
Year
'25
Client
Joan Pendergrass
Service
Web Dev
As the sole Designer and Developer, I executed the end-to-end digital transformation for Joan Pendergrass, moving her from zero online presence to a fully-realized personal brand. I handled every phase of the project, including high-fidelity designs in Figma, and custom WordPress development.
As the sole Designer and Developer, I executed the end-to-end digital transformation for Joan Pendergrass, moving her from zero online presence to a fully-realized personal brand. I handled every phase of the project, including high-fidelity designs in Figma, and custom WordPress development.
As the sole Designer and Developer, I executed the end-to-end digital transformation for Joan Pendergrass, moving her from zero online presence to a fully-realized personal brand. I handled every phase of the project, including high-fidelity designs in Figma, and custom WordPress development.
© Joan Pendergrass
© Joan Pendergrass
© Joan Pendergrass
The Challenge
Joan lacked a grounded online presence, which made launching her new book a significant hurdle. My task was to build a brand from scratch that didn't just look professional, but authentically captured her vibrant personality. I needed to create a digital home that felt personal and inviting while simultaneously functioning as a high-conversion sales tool for her literary debut.
The Solution
To launch her book and establish her authority, I designed a vibrant, personality-driven visual identity that captures her warmth and energy, then translated it into a high-performance WordPress site. By building the entire platform myself, I was able to ensure a seamless transition from the initial design concepts to a conversion-focused book launch hub. The result is a grounded, professional brand image that successfully introduced Joan to her digital audience and provided a robust foundation for her literary career.
The Challenge
Joan lacked a grounded online presence, which made launching her new book a significant hurdle. My task was to build a brand from scratch that didn't just look professional, but authentically captured her vibrant personality. I needed to create a digital home that felt personal and inviting while simultaneously functioning as a high-conversion sales tool for her literary debut.
The Solution
To launch her book and establish her authority, I designed a vibrant, personality-driven visual identity that captures her warmth and energy, then translated it into a high-performance WordPress site. By building the entire platform myself, I was able to ensure a seamless transition from the initial design concepts to a conversion-focused book launch hub. The result is a grounded, professional brand image that successfully introduced Joan to her digital audience and provided a robust foundation for her literary career.
The Challenge
Joan lacked a grounded online presence, which made launching her new book a significant hurdle. My task was to build a brand from scratch that didn't just look professional, but authentically captured her vibrant personality. I needed to create a digital home that felt personal and inviting while simultaneously functioning as a high-conversion sales tool for her literary debut.
The Solution
To launch her book and establish her authority, I designed a vibrant, personality-driven visual identity that captures her warmth and energy, then translated it into a high-performance WordPress site. By building the entire platform myself, I was able to ensure a seamless transition from the initial design concepts to a conversion-focused book launch hub. The result is a grounded, professional brand image that successfully introduced Joan to her digital audience and provided a robust foundation for her literary career.
Toolsie AI
Toolsie AI
Toolsie AI